Bali is becoming an increasingly popular tourist destination for families according to the results of a recent survey on the behaviour of foreign tourists.
The survey, conducted by Bank Indonesia (BI), showed that 54 percent of respondents were parents travelling with their children, while the remainder were travelling with friends or relatives.
“This indicates that Bali is a perfect destination for all ages, with its distinctive culture and beautiful nature,” said Dwi Pranoto, Ban Indonesia’s head of Bali and Tenggara. Pranoto added that families had become a key sector of the market for Bali’s tourism industry, as they generate a lot of revenue through the amount of money they spend, as well as staying on the island for significant stretches of time.
According to Pranato, international families on vacation in Bali are very successful at planning ahead and organising the needs of each family member before taking the trip.
Figures from the survey demonstrate that the average total spend for tourists is USD150.23 per day, excluding domestic flights. The average length of star increased from 7.67 days in 2012 to 8.55 days in 2013. In total, 16 percent of respondents preferred to stay in private villas and apartments.
Indeed, private holiday homes are becoming increasingly popular with families visiting Bali on vacation. The facilities on offer in many of the island’s private holiday villas offer families the chance to spread out within spacious surroundings than can be offered by the majority of hotel rooms. Villas also represent a more economical option for larger family groups who want to save money by booking a holiday home rather than several hotel rooms.
One of the key features attracting a growing number of families to Bali’s private villas are the private swimming pools within the grounds. A private pool is perfect for family groups, as children are able to enjoy the pool safely and as much as they like, without parents worrying that their games are disturbing other guests.
Many of the activities aimed at tourists holidaying in Bali are also very popular with family groups, particularly those who want to learn about the culture of the island. In Ubud, workshops offering painting, dancing, gamelan playing, Indonesian and Balinese language are especially popular with tourists and their children.
“These places always see a lot of visitors, including children,” said Cok Ace, chairman of the Indonesian Hotels and Restaurants Association for Bali. “Bali is clearly different from Singapore, which has been set up as a destination for shopping with tens of millions of visitors each year. Bali’s potential is its culture, and that’s what we need to focus on in developing tourism here,” he added.
In 2012, a total of 2,892,019 foreign visitors arrived in Bali. As of July this year, a total of 1,492,971 foreign visitors had been recorded.